Menu
The menu represents a primary revenue source for a restaurant business. Whether it's a QSR(Quick Service Restaurant) or high-end fine dining, the menu truly dictates your style of business. Sometimes the menu will have graphic appeal that intends to direct the customer toward specific items, a kind of tantalizing food luring that results in customers ordering items that have a preferred food cost in favour of the operator. A menu also involves prices but how are those prices displayed? Clearly? Hidden? Confusing? Being upfront and transparent with your price structure is important. Customers are completely capable of basic math so the "add-ons" should be mathematically reasonable yet enticing as well. Is your menu online? With mobile technology and Wi-Fi everywhere it's a smart move to post your menu online, on your website or on any Internet based restaurant marketing portal that you deem fit for your business. A proper menu analysis can never hurt your restaurant, in fact it should benefit your business from the customer right to the bottom-line.
