A lot of effort goes into designing a menu, proof reading it a million times, double checking that Italian food word against an online translator, price checking to avoid a seasonal issue like having strawberries actually written on the menu but you forgot that this menu covers the impending wintertime and so on and so on and so on. Now that the menu is ready to go to print do you simply pick the cheapest guy you can find? Right answer is NO by the way. A cheap menu means faded colours that make your tomato sauce on that Rotini dish look BEIGE. Who eats beige food anyhow? Beige people? Maybe there's a market for that, like a super duper niche market. OK, wait, that's called a bad feasability plan and menu printing was the topic. So, colour is important, maybe even glossy colour or a matte finish? Your menu printer of choice should be able to guide you so that you don't print 10,000 menus that end up in the recycling bin. A good printer may charge you a little more but his care of the finished product is what you're paying for. It's worth it to look good, afterall, you just spent months designing that beautiful menu so treat the final customer copy in the best way that you can.